Game Marketing Lead

Game Marketing Lead

SIPHER was born to embrace blockchain technology to build compelling Gaming and Entertainment experiences. We are a team with 170 members and growing. We are young and full of energy. We love gaming. We love amazing stories told through gaming and movies.

✍️ Responsibilities:

  • Drive acquisition and top-line business growth through all viable paid social and digital marketing channels.
  • Run constant analysis and evaluation of paid digital channels (daily, weekly, monthly, quarterly)
  • Responsible for individual channel performance, ROI/ROAS goal setting and improvements and timely recommendations for incremental spend.
  • Generating actionable insights to inform channels growth and optimizations to drive results towards business goals.
  • Work closely with content and creative teams to create top engaging creatives based on past consumer engagement and industry best practice.

Requirements: 🌟

  • Minimum 3 years demonstrated management level experience in marketing in mobile & game industry
  • Experience in developing and execution comprehensive marketing strategy
  • Experience in user acquisition process & methodology improvement in conjunction with product and marketing teams to ensure ROI maximization
  • Experience in user acquisition by various channels & platforms (Facebook, Tiktok, Applovin, Unity…)
  • Highly analytical, with a deep understanding of cohort analysis and customer acquisition metrics including LTV, CPC, CPA, and payback period
  • Growth Hacker marketing experience and pedigree driving mobile app downloads
  • Data-driven decision maker, with the ability to process and present data
  • Proven mobile experience managing mobile performance-based user acquisition campaigns

Working hours & Benefits 💟

  • Meals and parking allowance are covered by the company.
  • Full benefits and salary rank during probation.
  • Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives.
  • Competitive salary, 13th-month salary, HOT bonus, Performance Bonus.
  • A half-year and End-of-year Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Recharge time, Sports, Buddy meals, Training allowances.
  • Culture of Remote working, Hybrid workplace, and Flexible working environment.
  • A fun & dynamic environment and freedom to be creative.
  • 5 working days/week: Mon – Fri with flexible working time.
  • Company trip, Team building twice a year & other community Tech activities.

We want to get to know you and would love for you to consider joining us. Please reach out to us at [email protected] or our telegram with your CVs!