Game Marketing Lead

Game Marketing Lead

SIPHER was born to embrace blockchain technology to build compelling Gaming and Entertainment experiences. We are a team with 160 members and growing. We are young and full of energy. We love gaming. We love amazing stories told through gaming and movies.

✍️ Responsibilities:

  • Drive acquisition and top-line business growth through all viable paid social and digital marketing channels.
  • Run constant analysis and evaluation of paid digital channels (daily, weekly, monthly, quarterly)
  • Responsible for individual channel performance, ROI/ROAS goal setting and improvements and timely recommendations for incremental spend.
  • Generating actionable insights to inform channels growth and optimizations to drive results towards business goals.
  • Work closely with content and creative teams to create top engaging creatives based on past consumer engagement and industry best practice.

Requirements: 🌟

  • Minimum 3 years demonstrated management level experience in marketing in mobile & game industry
  • Experience in developing and execution comprehensive marketing strategy
  • Experience in user acquisition process & methodology improvement in conjunction with product and marketing teams to ensure ROI maximization
  • Experience in user acquisition by various channels & platforms (Facebook, Tiktok, Applovin, Unity…)
  • Highly analytical, with a deep understanding of cohort analysis and customer acquisition metrics including LTV, CPC, CPA, and payback period
  • Growth Hacker marketing experience and pedigree driving mobile app downloads
  • Data-driven decision maker, with the ability to process and present data
  • Proven mobile experience managing mobile performance-based user acquisition campaigns

Working hours & Benefits 💟

  • Meals and parking allowance are covered by the company.
  • Full benefits and salary rank during probation.
  • Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives.
  • Competitive salary, 13th-month salary, HOT bonus, Performance Bonus.
  • A half-year and End-of-year Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Recharge time, Sports, Buddy meals, Training allowances.
  • Culture of Remote working, Hybrid workplace, and Flexible working environment.
  • A fun & dynamic environment and freedom to be creative.
  • 5 working days/week: Mon – Fri with flexible working time.
  • Company trip, Team building twice a year & other community Tech activities.

We want to get to know you and would love for you to consider joining us. Please reach out to us at or our telegram with your CVs!