Product Marketing Lead
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Product Marketing Lead

JOIN OUR TEAM!🤝

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SIPHER was born to embrace blockchain technology to build compelling Gaming and Entertainment experiences. We are a team with 160 members and growing. We are young and full of energy. We love gaming. We love amazing stories told through gaming and movies.

📌 KEY RESPONSIBILITIES

We believe in creativity driving blockchain gaming and NFTs and the experiences around them. As such, we are looking to bring on a passionate Marketing Lead who's ready to play a versatile role and have hands in all things creative, and digital, and make our users say "holy shit that's awesome."

✍️ ✍️ ✍️ Role: The desired candidate will be working closely with digital artists, influencers, communities, business & partnership team, and our product owners, product director to create incredible narratives that drive our Metaverse Products.

  • Responsible for marketing of all Metaverse products (apps & websites); for example: Wallet, Marketplace, Users Engagement platform..
  • Propose go-to-market strategy and execution plan for each Metaverse product and phases
  • Set and track marketing performance with meaningful and actionable data-driven insights to achieve growth and improve marketing efficiencies
  • Provide additional user insights for product development
  • Lead marketing execution of major projects and overall activities, including media campaigns, promotion programs, product feedback & optimization
  • Manage marketing budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels
  • Establish and ensure the Brand’s Tone is implemented across all platforms including communication and branding
  • Creating, adjusting & managing content calendar (weekly & monthly) for various channels including but not limited to: Socials, Website, PR, Landing Pages.

Nice to have:

  • In charge of creative idea scripting & scriptwriting for a variety of internally produced asset types: trailers, infographics, packaging, social media content including twitter, discord, facebook, tiktok, and more
  • Work to onboard influencers, brands, and digital artists to create and curate narratives around the Metaverse product releases
  • Achieve 1-3 award(s) for marketing campaigns and execution yearly
  • And other tasks assigned by Marketing Director and Product Director

📌 YOUR SKILLS AND EXPERIENCE

  • 3-5+ years prior experience working on a variety of creative projects
  • 1+ years experience in Blockchain experience
  • Good to have experience in running Product Marketing activities globally
  • Creative: able to think unconventionally to initiate different user acquisition methods. And have experience building and leading creative and/or advertising teams
  • Customer obsessed: The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner’s problems
  • Thrives in a startup environment: loves dealing with the fast pace, changing needs, and limited resources
  • Strong interpersonal skill; able to manage senior stakeholders.
  • Strong creative story-telling and ideation skills
  • Able to cooperate and leverage resources of cross-functional teams (Product, Design, Marketing, BI, Finance, Copywriting, Community, etc.) to implement business initiatives
  • Albe to liaise with partner(s) alongside the partnership team to establish a fruitful relationship and provide marketing assets and other contents required
  • Must be able to multitask and manage several priorities simultaneously and at a high level
  • Exceptional communication, written and verbal
  • Leadership skills

WHY YOU'LL WORKING HERE!💟

  • Meals and parking allowance are covered by the company.
  • Full benefits and salary rank during probation.
  • Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives.
  • Competitive salary, 13th-month salary, HOT bonus, Performance Bonus.
  • A half-year and End-of-year Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Recharge time, Sports, Buddy meals, Training allowances.
  • Culture of Remote working, Hybrid workplace, and Flexible working environment.
  • A fun & dynamic environment and freedom to be creative.
  • 5 working days/week: Mon – Fri with flexible working time.
  • Company trip, Team building & other community Tech activities.

We want to get to know you and would love for you to consider joining us. Please reach out to us at [email protected] or our telegram with your CV!