Performance Marketing Specialist

Performance Marketing Specialist

We are looking for a candidate who will plan and execute the paid digital media campaigns as well as manage the optimization and reporting. In collaboration with cross-functional teams, our specialist will be essential to ensuring that integrated digital strategies are aligned with Marketing’s objectives. To be ideal for this role, our candidate has already decided on a career in social media [Meta, Tiktok] performance and is highly motivated to continue learning and growing in the field.

Key Responsibilities 🗝️

  • Strategize, execute, monitor and manage campaigns across multiple platforms
  • Oversee growth in performance to meet our business goals and strategies.
  • Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
  • Map ad formats to advertising objectives
  • Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
  • Plan and Optimize landing page testing
  • Report on key performance indicators and lead generation initiatives
  • Create eye-catching and informative reach & pay-per-click ads as well as continuously implement A/B testing.
  • Collaborate with marketing teams to discover, test data-driven ways to optimize performance
  • Build Budget Recommendations & Pitch Decks
  • Document campaign evolution to monitor overall performance and identify best practices.
  • Explore new opportunities to grow campaigns more efficiently and effectively
  • Test new channels and trends to build credibility, remain competitive and have possess an added value
  • Ensure a data led approach to all activity, creating a clear test & learn strategy

Other than that 💫

  • Support in social posting / ad content asset creation / newsletter management and tracking
  • Google Analytics report – sending monthly performance reports on all web platforms (website/marketplace/merchandise/etc).

Requirements 🧐

  • Business proficient English level is required
  • 2-3 years performance marketing experience is required
  • Experience in managing gaming-related AND/OR blockchain-related social performance campaigns are preferred. Google or other marketing/media platforms experience is a plus
  • Proficient in deriving insights from data, fluent in slicing/dicing data
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Basic technical knowledge is a plus (HTML, reading Solidity, ASP, PHP code...)
  • Knowledge and experience in retargeting/remarketing

Working hours & Benefits 💟

  • Follow VN working hours and VN Holidays if you’re in Vietnam. Flexible if you’re remote.
  • Competitive salary, 13th-month salary + Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Full benefits and salary during probation.
  • Meal and parking allowance are covered by the company.
  • PVI Premium health care & accident insurance; gifts and allowances for Weddings, having babies, Women’s day, and Children's day.
  • A fun & dynamic environment and freedom to be creative.
  • Daily & Weekly all-hands meeting with Team via Google Meet (until Covid situation changes).
  • Modern & fun office in 📍 Miss Aodai Building, District 1, Ho Chi Minh.

We want to get to know you and would love for you to consider joining us. Please reach out to us at [email protected] or our telegram with your CVs!